1 You're directionless:
I find that companies without a digital strategy don't have
clear strategic goals for what they want to achieve online in terms of gaining
new customers or building deeper relationships with existing ones. And if you
don't have goals you likely don't put enough resources to reach the goals and
you don't evaluate through analytics whether you're achieving those goals.
2 Digital Marketing is More cost effective than traditional marketing:
Small business have very little resource and even
capitization.This is why Digital Marketing provides them with a better and much
more cost-effective marketing channel that delivers results.
3 Affordable:
It is relatively more affordable than traditional offline
promotion methods. Furthermore, traditional offline methods may go beyond
budget if companies do not take proper care while digital marketing can be
possible through a fixed price model.
4 Networking:
Surround yourself with people more talented than yourself.
The people you meet will be your ongoing support network when you run into
problems, as well as help to open doors to opportunities you might not have
otherwise found.
Attend industry meetups and conferences in your area to nurture
relationships with other digital marketers and enhance your skill set through
in-depth workshops and presentations.
5 Targeting an audience:
It facilitates targeting a specific audience for particular
products. For example, ads for seasonal products like the rainwear should reach
in the region where there is a heavy rainfall and not in the desert area.
Traditional marketing has the biggest limitation in targeting a specific
audience and, on the other hand; digital marketing can readily target audience.
